For the past 2 years my team has generated 40-50 new leads a week with our outreach.
Wanna know the big secret behind it?
I've basically been doing the same thing for the past four years.
And yeah, the strategy and mechanics evolved over time. But not by much.
Here's what made the difference:
❌ I killed off all transactionality from my being.
Every last chunk of "if I do this I SHOULD get something in return."
Every lil bit of "I need something to come from this."
Eeeeeeevery tiny little fragment of "when do I get MINE?"
And this extended to the courses I bought, the mentors I hired, the coaching I got, and the strategies I learned.
I let go of every single notion of "this better work" and "they owe me" from ALL that I do - whether selling or buying.
How did this help me?
💡Well, here's a thought exercise for you:
Pay attention to the next post or DM trying to offer you "value."
Notice how transactional it feels. Even if on the surface, you are being offered something for free.
Does it still feel like you owe them something if you engage?
If the answer is yes, you will run from it.
But if this transactional energy is absent...and the value entices you, notice how you are drawn to it.
🌀 The paradoxical truth is the less I focused on where, when, and how much I gained and instead on keeping the transmission of value pure, the faster and more easily I received.
Now there are levels to this. This wasn't just a switch I flipped ON --> OFF.
Cuz the more I looked at it, the more I uncovered the subtle ways I was still bull shitting.
When I would say, "no strings attached" and "if you decide you don't want this that's cool."
But secretly thinking, "that should earn some trust."
❌ Nope.
Try again, Byron.
I had to open my eyes to these micro performances I put on to engineer "wow he means well."
I had to face this incongruence and it hurt like hell.
But stamping out all of this crap unleashed my creativity and fervor.
Before I would push as hard as I could if it worked but would take my foot off the gas when it didn't.
Now I had the energy to dig deeper.
Before I was confident if results came in but would start to wobble when we went through dry spells.
Now I had the conviction to withstands the highs and lows.
And before I would attach all of my self worth to the yes's and total dejection to the no's.
Now I had the freedom to put my ego aside and see it was never about me.
💎 I realized if my pursuit of money was greater than my pursuit of truth, I would have no shot at ever creating something of significance.
Because my driving force would be forever chained to the cinder block of "when do I get some?"
And that mentality is the poison that seeps into all great creations.
My secret is not about being a poor receiver or avoiding money.
That's missing the point.
My secret is being wholly devoted to offering value and deeply trusting the culmination of effort will yield all the results I need.
THAT is my secret.
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