You've been trying to, anyway.
You’re still going back and forth on your ideal client.
You’re trying to reign in every dimension of your work to one unified direction.
You’re wondering why it’s so easy to find the right words in a one-on-one session and yet so hard when you’re staring at a computer screen.
You’re aching to figure out why those who show up to your workshops and events don’t book calls or buy from you as often as you’d like.
And when you look at your social media, website, and online presence - it’s not you.
You’ve already outgrown it. It doesn’t excite you.
And you know this isn’t doing you any favors with driving the right people to what you offer.
The folks I love working with have 3 things going for them:
You are radically authentic. This isn’t just a buzzword. You call out bullshit—even when it’s uncomfortable—because you look in the mirror too. You’re here to guide others to real change, and anything less than complete honesty won’t get the job done.
Depth is everything. You’re not interested in empty conversations. You’re here to get to the core of ideas, people, and what really matters. You’d rather create something meaningful for a few than something shallow for the masses.
You love new adventures. Each new encounter— speaking a language you don’t know, trying a food you’ve never heard of, hiking a trail you’ve never seen— excites you and reveals new dimensions for you. You thrive on the experiences that diversify your life.
Your business runs mostly on referrals because coaching is your passion—not marketing. But you’re ready to bring your gold to a wider audience.
It’s time to get clear on your message.
How do you take something as multi-dimensional as you and your coaching and distill it into a persuasive message…
without losing your mind in packaging it all up?
Hey, quick question...
ARE YOU THE DEER OR THE HYENA?
When it comes to marketing, most coaches fall into one of these two archetypes:
THE DEER
Intuitive, reflective, and sensitive. The Deer is tuned in to the subtle nuances most don’t see.
Its quiet sincerity doesn’t encroach on others or demand recognition.
You can attend its free workshop called “Ignite Your Passion: Rediscover Your Drive and Purpose.”
The Deer struggles with visibility and promotion and would rather be found in the deep woods of referrals and word of mouth.
THE HYENA
Aggressive and opportunistic, the Hyena eagerly leaps into the open to promote, hype, and cackle for attention.
It mimics the familiar language of its prospects with pain points and benefits that seem comforting, lulling them into trusting it.
It targets vulnerable prey and hunts with tactics to generate sales.
The Hyena would rather puff up its chest than face its true emotions.
If you’re a Deer, there’s a reason stepping out into the open is so hard.
What makes you a great coach—your intuition, empathy, and sensitivity to others—is the very thing that makes entering the spotlight daunting.
What if you make an assumption that puts someone off?
What if you are completely misunderstood?
What if you’re seen as pushy or aggressive?
What if you get backlash?
It’s hard to get out there with your naked opinions when you don’t really know the person on the other side of the screen or how they might react.
You’re supposed to show up on fire about sharing your gifts but you’re really wondering “who am I to do this?”
And even though you are posting content and trying to spark conversations, you really aren’t having fun.
Secretly you might be fantasizing about someone taking over all of it while you just work with clients all day long.
This is why most deer stick to referrals and word of mouth, waiting for people to find them instead of standing out in the open.
THE DEER
Intuitive, reflective, and sensitive. The Deer is tuned in to the subtle nuances most don’t see.
Its quiet sincerity doesn’t encroach on others or demand recognition.
You can attend its free workshop called “Ignite Your Passion: Rediscover Your Drive and Purpose.”
The Deer struggles with visibility and promotion and would rather be found in the deep woods of referrals and word of mouth.
THE HYENA
Aggressive and opportunistic, the Hyena eagerly leaps into the open to promote, hype, and cackle for attention.
It mimics the familiar language of its prospects with pain points and benefits that seem comforting, lulling them into trusting it.
It targets vulnerable prey and hunts with tactics to generate sales.
The Hyena would rather puff up its chest than face its true emotions.
If you’re a Deer, there’s a reason stepping out into the open is so hard.
What makes you a great coach—your intuition, empathy, and sensitivity to others—is the very thing that makes entering the spotlight daunting.
What if you make an assumption that puts someone off?
What if you are completely misunderstood?
What if you’re seen as pushy or aggressive?
What if you get backlash?
It’s hard to get out there with your naked opinions when you don’t really know the person on the other side of the screen or how they might react.
You’re supposed to show up on fire about sharing your gifts but you’re really wondering “who am I to do this?”
And even though you are posting content and trying to spark conversations, you really aren’t having fun.
Secretly you might be fantasizing about someone taking over all of it while you just work with clients all day long.
This is why most deer stick to referrals and word of mouth, waiting for people to find them instead of standing out in the open.