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TRANSFORM YOUR BRAND MESSAGE & CONTENT INTO A RADICALLY AUTHENTIC REFLECTION OF YOU...TO ATTRACT THE CLIENTS YOU LOVE SERVING MOST.

For genuine coaches who don't align with mainstream marketing tactics.

YOU'RE NOT THE TYPICAL COACH. tELL ME IF ANY OF THIS SOUNDS FAMILIAR...

You've never chased after clients or tried to convince them to hire you. In fact, most of your business so far has been generated through referrals because of the goodwill you generate.

You have a lot of gold to offer with a track record to back it. You have spent years not only mastering your craft but relentlessly pursuing your edge. 

You value financial stability; not simply racking up thousands of transactions. You want a stable coaching business and not a complicated, needlessly exhausting machine that requires 5 people to run it.

You have never resonated with mainstream marketing tactics. You ignore the vast majority of content you see on social media and the messages that end up in your inbox. You want to build a brand and market it authentically but are seemingly surrounded by people using off-putting techniques to get your attention.

BUT YOU'RE STILL NOT ATTRACTING ENOUGH CLIENTS

Once you're talking to a potential client, they almost always see the value of working with you. That's not an issue.

But getting enough people in the door? Generating enough leads? And having them warmed up and trusting you before you meet so you can work your magic with them?

That's the thing.

You want to drive a steady stream of the right people to your coaching with a brand that resonates and creates curiosity for what you offer. And you want them coming to you - not you having to hunt them down.

You've tried niching down. Posting thoughtful, impactful content. Engaging with your community. Adding value.

But you still haven't cracked the code to consistent clients. 

You are a strong leader with a HUGE heart. Yearning to make your voice reach more of the people you love serving. Consistently and Authentically.

THIS i KNOW AIN'T IT...

The mainstream gurus, bro marketers, and boss babes will tell you to:

Post multiple times a day. Seven days a week. Become a content machine so your audience doesn't dare check their feed and see you absent.

Follow a proven template to build out a funnel and design a complicated drip sequence to continue "value bombing" your prospects into oblivion.

Reach out and strike up 30 new DM conversations a day. Pretend to build a bit of rapport. Ask a question to reveal their needs. Then herd them into a virtual coffee zoom call.

Manipulate the algorithms, join engagement pods, leave half-interested comments on prospect's content, and spend so much time learning how to game social media you might as well permanently glue your laptop and phone to your hands. 

Hire someone to do your marketing, writing, and/or content for you. Take your voice, mute it, and have someone else's brain stand in for yours.

Keep shouting louder, pushing harder, and neurotically throwing as much spaghetti against the wall as possible while robotically following someone else's formula for success.

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SO WHAT'S REALLY GOING ON?

Well, odds are there is a disconnect between you and the message you are bringing your audience.

You are trying to clarify the endless potential of what your coaching does but no matter what angle you take, it just comes across as fluff. You are discovering the true magic of coaching can’t really be reduced to explanation.

 

So the advice you’ve been given is to drill down into a niche. Put your audience into a box and speak to their pain points. Offer tangible, measurable results you can guarantee in a set amount of time.

Take the infinite ocean of what your coaching offers and squeeze it down into a plastic package you can eagerly sell on social media.

And while many indeed see results with this advice… somewhere in this process you have felt your heart, soul, and passion for showing up and sharing your gold disappear.

Even though you are doing everything the right way, sharing stories, giving tips and insights, and demonstrating social proof, the energy behind the content is wrong.

 

And this disconnected, incongruent energy is what your audience feels instead of a channel drawing them closer to you.

 

Wouldn’t it be cool if there was a more genuine and meaningful way to market your coaching business? 

 

A way that doesn’t ask you to contort your soul into something you’re not? Or robotically follow someone else’s script for success?

You love guiding your clients to greater levels of authenticity and alignment. Shouldn’t marketing be the same for you?

THIS IS WHY I CREATED A DIFFERENT WAY TO BRAND YOUR COACHING BUSINESS... 

Your coaching is more than just a plastic package you hype up and promote. Instead of being squeezed down into something with you outside of it, it should grow and radiate with you right in the center of it.

You are the channel between your clients and your coaching.

 

In order for your audience to understand and feel the power of what you offer, they must experience it through you. Not a scripted, carefully assembled image of you. The deepest essence of you. 

The more you express your authentic values, innermost passions, and unique perspectives, the more clearly your audience experiences the power of your coaching directly in the content.

 

You are the living example of what your coaching can do for your clients.

 

Your brand is more than a promise to transform people. It is the continual transformation of both you and your clients in real time. 

This is what I call embodying your Primal Brand.

A Primal Brand is the ultimate expression of who you are right here, right now. It is the unabashed voice of you living your message at saturation level 100 .

It’s not about marketing to an entire niche. It’s about directing your energy to the people who share your exact values, vibe, and energy.

It's not about covertly ramping up pain points and manipulating your audience through guilt, fear, and urgency. It’s about tapping into your strongest aggravations and boldly sharing your mission to resolve them for the good of others.

It's not about playing the role of the invulnerable guru who figured it all out long ago. It’s about being on the cutting edge of your own evolution and taking your audience along for the ride.

It's not about just entertaining, educating, or temporarily arousing interest. It’s about transforming your audience through your content - generously serving them before they’re asked to buy from you.

You know you're rocking a Primal Brand when there is zero disconnect between who you are and what you are marketing.

 

When the energy and intent behind what you share is so powerful and real it reaches through the content and forges an unforgettable bond with your ideal clients.

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YOU'RE PIONEERING A NEW MOVEMENT - ONE THAT CHALLENGES YOU AND YOUR AUDIENCE AT THE SAME TIME 

Most people are not honoring their deepest truth. They avoid ruffling feathers. Play it safe. Mirroring other experts wisdom without putting their own ideas out there. Reinforcing the status quo instead of reinventing it.

Yet your audience wants to be challenged. They are yearning for someone real - someone they resonate with - to show up and show them a new way forward. They don't just want someone who has been there before. They want someone who is going through it now

 

When your realness and congruence are behind the energy driving your content, you naturally demonstrate exactly what it’s like to work with you without ever having to sell it or explain it.

This leads to an undeniable connection with your message and the right clients - the ones you dream of serving - flocking to what you're offering.

You've been trying like hell to stand out. The solution is to shed what stands in the way between who you really are and what you really want to say.

Are you ready for a new adventure?

INTRODUCING:

A hybrid group training and mentorship program dedicated to helping you attract the clients you love by clarifying, sharing, and embodying THE message you are meant to bring the world.

 

In four months, we amplify your brand's positioning and content writing skills so you can artfully communicate your genius, generate interest in your offers, and gain a steady flow of clients without sacrificing even 1% of your authenticity.

I just had a call with Byron and the program didn't even start yet. And already I am more clear on my ideal client than I have been in the past year despite having 500,000 followers.

NICK VITELLO, PERFORMANCE COACH

PRIMALBRAND

[ COACHES COLLECTIVE ]

INTRODUCING...

HERE'S WHAT WE COVER

Here's a sneak peak at the curriculum:

what to post

Module Three

HONING YOUR MESSAGE

Module One

the psychology of your audience

Module Two

Module One

HONING YOUR MESSAGE

Creating and sharpening a Brand Message that reverberates deep within you, resonates logically (clearly understood) and viscerally (felt in hair-raising fashion) with your audience, stands apart from the herd, and yields paying clients who are the right fit for your business.


A few of the key themes explored:

The 5 Elements of a Resonant Message: "what you do" gets your foot in the door but it is the way you show up with it that determines if potential clients are going to buy from you. Master this here.

Beyond Niching Down: leveraging the power of Valuegraphics to get crystal clear on who your ideal client is and writing to them on a much deeper level than age, industry, location, or professional role ever can.

The difference between a good message that makes sense and a great message that strikes a chord and actually gets discovery calls booked and applications filled out for your offers

How to nail down what makes you different - effortlessly. If you’ve ever had a hard time articulating why your coaching is powerful and have felt, “if only you could just experience it - then you would know!” this will be a pivotal breakthrough for you

How to write a succinct summary of what you do (tagline, bio statement, headline, etc.) and a longer story version perfect for your social media profiles, website, and landing pages.

WHAT'S INCLUDED
 

SCROLL →

STEP BY STEP LEARNING

Discover how to sharpen your message and build your brand with over 12 hours of detailed curriculum you will not learn anywhere else

I tried everything. Like this is the copy that will work, or this is the hook that you write, or this is the pain points you speak to. In the end, I didn’t feel like anything was enough to bring me to a level of authenticity and resonance in my message. That’s when you came in. This is the epitome of what a container should feel like. The interaction, the realness, the depth. I’ve never experienced it before.

PATRIK BIRKHANE, PERSONAL DEVELOPMENT COACH

PRIMAL BRAND IS $997

Step out of the mainstream and join the collective.

THIS IS NOT ABOUT

Being one person in a sea of a thousand customers who never has a chance to get your questions answered with individual attention

Learning opportunistic tactics that become immediately outdated and misaligned with your style the second you try and apply them

Blindly following one guru's results recipe or facing criticism for not following the cookie-cutter directions in the exact way they are issued

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This is more than knowing what to say to reel in clients.

This is becoming your message and leading a movement that resonates with those who value the very same things you value .

THIS IS ABOUT

Discovering and deepening the embodied message you are as fired up about sharing as your clients and customers are fired up about buying

Ethically marketing and selling your coaching without using manipulative techniques, false urgency and scarcity, fear-mongering, or guilt-tripping to win over clients

Building a brand you are proud of that serves as a natural extension of who you are

Growing your business from a place of ease and joy rather than a neurotic and exhausting hunt to gain traction

Mastering the energy and intent behind your content and not just the surface-level tactics and trends

MARKETING DOESN'T HAVE TO BE HARD

Consistently create a steady flow of leads and clients into your coaching business so you can achieve sustainability.

Get your message succinct, distinct, and on point with the ONE thing you want to be known for.  

Get your brand in front of the right people, warm them up in advance through establishing trust, connection, authority, and a unique position in their brain so a steady flow of leads rolls into your business

Build an effective and natural marketing system so you are no longer reliant on referrals and word of mouth to drive the majority of your business

Create content that sticks with your audience, builds momentum on its own, and generates curiosity for your offers instead of feeling like you're just shouting into a void

The average person in your audience is getting bombarded with 10,000 unique messages a day. Standing out by simply sharing tips, tricks, and podcast clips doesn't cut it anymore.

There's a better way to cut through the apathy and overwhelm so you can:

Are you ready?​

I have loved writing in the way you encourage me to write. It's a total game changer because it's real. What if instead of being self-promotional it was just the same curiosity and interest in discovering how things develop? That is incredibly satisfying.

NATIRA MCDERMOTT, SPEAKING COACH

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WHO'S THE GUY WHO's GOT YOUR BACK?

Hi, Byron here.​

At age 23, I launched my coaching career and have worked with over 170 clients over these past 13 years. After struggling with the hustle and grind of growing my business, I realized the key wasn't just learning more surface-level strategies. It was embodying a primal message that deeply resonated with clients who were perfect for me. 

In 2017 I launched this journey to help authentic coaches hone their message and build sustainable businesses. I specialize in helping leaders who don't resonate with mainstream marketing tactics grow their brand without sacrificing their genuine nature.

From writing & filmmaking to sales to coaching to marketing...I haven't exactly followed a conventional path. These elements have shaped me to help my clients launch brands that are both wholly original and lucrative. 

I'm a father of two (Henry and Charlotte), husband to my awesome wife (Bethany), entrepreneur, coach, author, nomadic traveler, movie buff, drone pilot, and lover of all things basketball.

THIS ISN'T FOR EVERYONE

This is not a program for every single person in the coaching industry.

This was not created for those who are uninterested in the risks and adventures that come with building a business.

This was not created for super analytical people who need the perfect recipe ready before they take any action.

This was not created for anyone looking for templates for automated funnels and drip campaigns.

If you don't care intensely about your marketing reflecting realness and deep human connection...And if you're not the kind of person who enjoys putting themselves out there or gaining new experiences...

This is not for you.

But if you have the courage to not just stop at clarifying your message but to awaken the message which has already found you...

 

And if you want sharing it to be the most authentic expression of who you are and for your audience to wonder where the hell you came from... 

I would be honored to serve you.

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WHO'S THE GUY WHO's GOT YOUR BACK?

Hi, Byron here.​

At age 23, I launched my coaching career and have worked with over 170 clients over these past 13 years. After struggling with the hustle and grind of growing my business, I realized the key wasn't just learning more surface-level strategies. It was embodying a primal message that deeply resonated with clients who were perfect for me. 

In 2017 I launched this journey to help authentic coaches hone their message and build sustainable businesses. I specialize in helping leaders who don't resonate with mainstream marketing tactics grow their brand without sacrificing their genuine nature.

From writing & filmmaking to sales to coaching to marketing...I haven't exactly followed a conventional path. These elements have shaped me to help my clients launch brands that are both wholly original and lucrative. 

I'm a father of two (Henry and Charlotte), husband to my awesome wife (Bethany), entrepreneur, coach, author, nomadic traveler, movie buff, drone pilot, and lover of all things basketball.

All Rights Reserved. Copyright 2023. Byron Van Pelt Coaching & Consulting

WHAT REAL HUMANS ARE SAYING

Module Two

the psychology of your audience

Understanding the psychological triggers that motivate your audience to move from consuming your content to actually buying from you. Perfect the art of creating content your audience values and acts on.


A few of the key themes explored:

The science of converting content viewers into paying clients.

Why you attract clients who are not open, ready to do the work, or committed to diving deep into a transformation (and how to attract those who are instead)

How to inspire potential clients to go from oblivious --> skeptical --> curious --> excited to buy from you with strategic content

Getting your content to effectively warm up and nurture future ideal clients in your audience without constant follow up and chasing

The three questions you must answer in your content for it to convert to interest from clients (and why most content covers only 1 or 2)

FAQ

  • - Over 12 hours of content on clarifying your message, creating valuable content, building your brand, and attracting clients. You have LIFETIME ACCESS to this.

    - Bi-Weekly Mentorship calls: our live "brand gym" sessions for boosting your content creation skills and creativity. You have 4 MONTHS ACCESS to this (and can renew as often as you like).

    - 1:1 feedback on your message, content, website, landing page, social media, etc. You have 4 MONTHS ACCESS to this (and can renew as often as you like).

    - The Community: the space to get to know fellow coaches, support one another on the journey, and take part in fun challenges. You have 4 MONTHS ACCESS to this (and can renew as often as you like).

  • Yes! Twice a month we host live group mentorship calls that give you a space to get your questions answered to fine tune your writing and marketing. 

    You will also get access to Byron for 1: 1 feedback on posts, websites, landing pages, etc. 

  • Yes and yes.

    Rather than take you through a cookie-cutter process, Primal Brand was designed to meet you where you are and offer a clear path forward to build your skillset. Students starting from absolute scratch and those who already have a thriving brand will benefit.

  • NOPE! Your access to 100% of the curriculum is available to you forever so there's no rush to get through everything before your membership expires.

    This program also comes with 4 months of access to our live group calls and individual feedback which you can renew as you desire.

  • The cop out answer is the more time you put in learning, applying what you learn, and then receiving feedback and enhancing your skills...the more results you will get. Keep in mind you do have lifetime access to the curriculum and recordings!

    For best results, I would personally recommend setting aside:

    • 2-3 hours a week creating content and putting what you learn to action

    • 1-2 hours a week advancing through the curriculum

    • 30 minutes a week reviewing or asking for feedback

Module Three

what to post

This module helps you create captivating content which yields followers, higher engagement, and builds your brand. But you will also discover how to demonstrate the power of your coaching through the content itself so you don't need to constantly promote or convince your audience.


A few of the key themes explored:

The 12 Post Variations: how to organize and share your content in 12 distinct ways to artfully balance vulnerable connection and thoughtful expertise

How to eliminate the unresolved blind spots blocking your audience from resonating with your content so the intent behind what you say lands with impact

How to craft offer posts that convert followers into leads without being "hypey" or manipulative (or even having to really make much of a traditional "call to action")

Expanding your comfort zone into topics and areas you really want to discuss but don't feel worthy of or ready for (and how to cultivate a goldmine of insights for your audience as you step up your game)