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HOW IT WORKS

It's hard to find clients

...and ultimately you're questioning your own value?

You're not making enough money

Your clients can't afford you

You're not getting in front of the right people

Your message is unclear

YOU ARE AN AWESOME COACH BUT HAVE YOU EVER FELT LIKE...

It's hard to find clients

Your message is unclear

You're not getting in front

of the right people

Your clients can't afford you

You're not making enough money

...and ultimately you're not owning your value?

I feel ya. Growing a coaching business and keeping it alive can be tough and exhausting.

(Not to mention all the bullshit you have to wade through.)

There are a ton of detailed step-by-step tactics and strategies available. Lots and lots of monkey see and monkey do.

So why does it feel like they're still not enough to gain traction? Why is it that no matter how much you learn and how much you invest...you still feel stuck?

 

Leaving you wondering...what are they not telling you?

There are a ton of detailed step-by-step tactics and strategies available. Lots and lots of monkey see and monkey do.

So why does it feel like they're still not enough to gain traction? Why is it that no matter how much you learn and how much you invest...you still feel stuck? 

Leaving you wondering...what are they not telling you?

Go deeper.

Underneath all of the tactics is you.

Your voice

Your convictions

Your uniqueness

Your PRIMAL CODE

Having strategies in place is important and there are business principles that will help you grow if properly implemented. But following the step-by-step scripts and tactics is not enough.

What your clients, customers, and audience are searching for is the fullest expression and embodiment of who you are. They want to hear a unique message that sounds nothing like anything they've heard before...with an emotional punch that gives them a burning desire to experience your coaching.

A message so powerful once fully embodied that it's not only the key to a wildly successful business. It's the key to your calling and the true impact you were meant to make on Earth.

 

You don't get to this level of "holy shit I need to hire you" from tactics alone. You get there from discovering who really are at the core, letting go of everything that is not your own damn voice, and then building your business around it.

I call this unlocking your primal code. Here's how we do it.

Key Principles

Vital Content

How to create and capture 100% original ideas that add huge value to potential clients.

Sharpen the Saw

How to master energy management to unlock deeper levels of focused productivity.

The Devil's Interview

Ruthlessly challenging the validity of your message so it holds up to scrutiny.

Striking a Chord

Sharing the 5 types of content that foster connection and interest from potential clients.

Content is a River

Flowing > grinding and cranking it out. How to burst your creative dams to produce high volumes of content. 

Deep Connection > Shallow Networking

How to form strategic relationships with friends who will connect you with golden marketing opportunities. 

Know Your Client More Than They Do

How to interview your market and come away with thorough understanding (and paid clients).

Primal Offers

How to transform your current coaching offer into a no-brainer for your clients.

The $30,000 Interview

How to show up on podcasts, tell your story, and share your message to create high ticket clients.

Walk the Talk in Action

Leverage your marketing by showing how you embody your message to its fullest expression.

Conscious Community Building

How to build a community of people who resonate with your message, trust you more and more, and want to experience your coaching.

The 3 Types of Connection

Self, work, others.

CLAIM YOUR CALLING

Most approaches for discovering your purpose start with what you are good at, what your skills are, what you love, and what the world needs. We start with what pisses you off instead. By tapping into what deeply aggravates you, we discover what you are meant to change. This journey reveals your deepest blocks and layers of self-sabotage because to confront what is "wrong" in the world means to confront what is "wrong" in you.

After healing and integrating your dark (shadow) side, your calling becomes clear. Your message, ideal client, problems you solve, and transformation you provide become crystal clear. Your coaching business is now built around this truth.

CLAIM YOUR CALLING

Most approaches for discovering your purpose start with what you are good at, what your skills are, what you love, and what the world needs. We start with what pisses you off instead. By tapping into what deeply aggravates you, we discover what you are meant to change. This journey reveals your deepest blocks and layers of self-sabotage because to confront what is "wrong" in the world means to confront what is "wrong" in you.

After healing and integrating your dark (shadow) side, your calling becomes clear. Your message, ideal client, problems you solve, and transformation you provide become clear. Your coaching business is now built around this truth.

Key Principles

What Pisses You Off? (Vitriol)

What deeply aggravates you is the pathway to your purpose. 

The "I'm Full of Shit" List

Owning that you are doing what you demonize gives you the power to walk the talk

Values Re-Alignment

What has been motivating you is not who you are and what you truly want. Unravel the knot.

The Shadow

Becoming aware of the hidden primal traits in you that are secretly driving your  behavior

The Wound is the Way

Discover the deepest layer of your calling by tapping into what you did not get enough of in childhood.

The Genius Junction

What is most "not good enough" in you + what is most "not good enough" in the world = your greatest gifts.

Your Golden Shadow

Recover the biggest strengths you've hidden or refuse to see.

The Dark Ocean

How to discover the gap in your market place's consciousness you were meant to fill. Zero competition.

Be, Do, Have

How to avoid the Western Burnout Cycle and connect to a more potent vitality that creates faster results with less exhaustion.

Invite the Monster to Dinner

Healing and integrating your shadow to tap into explosive confidence and clarity.

Follow the Thread

How to tell the difference between what your soul longs for and what others have taught you is important

Soul Cliff Diving

How to do what excites you and scares the hell out of you for fast results.

Key Principles

The Unfolding

Releasing the programming you unconsciously copy from others.

Infinite Value

How to pivot from proving your worth to owning your value.

Know, Live, Embody

How to take full inventory of your value and immediately raise your prices.

Find Your Own Damn Voice

How to discover your unique voice and raise the volume.

Emergent, Resonant, Challenging

The 3 keys to building a message that cuts through the noise.

The Hollow Quest

How to give up the allure of celebrity and validation seeking.

The Truth Jugular

How to make your business stand for something meaningful by boldly cutting against the grain.

Deep Message

How to clarify the unspoken, deeply emotional side of your message so it resonates with your ideal client

Surface Message

How to translate what you do into a clear, results-oriented framework your ideal client can easily understand.

Primal Brand

How to convert your purpose, vision, and mission into a movement that feels joinable and close to home. 

The "I'm Not There Yet" Illusion

How to permanently dissolve imposter syndrome and its effects on you.

Your Ideal Client is You

Give up the idea of "nailing down your niche" and follow this simple truth instead.

Key Principles

The Ladder of Conversion

Mastering the 5 emotions your clients must experience to feel excited and ready to hire you. 

Methodology Structuring

How to systemize your wildest and most valuable ideas for your clients.

IP Creation

How to build, name, and package your intellectual property.

The Law of Interaction

How to boldly ask for what you want and get over over your fears with asking for help.

Storifying Your Website

How to build a beautiful website that shares your story, attracts clients, and stands out.

Lay the Groundwork

Setting up your business properly for tax, legal, and accounting purposes.

Course Production

How to translate your methodology and IP into valuable courses for your clients and customers.

Spiral Dynamics

Understanding different levels of consciousness and scaling your business to serve them. 

Identity Transcendence

You are more than just a coach. Coaching is a part of who you are - not all of who you are.

ORIGINATE FROM WITHIN

Now we separate from every other coach out there by amplifying your unique value and casting aside what doesn't come from you. While most coaches regurgitate ideas and techniques they learned from others, you develop your own style and shock your clients with wisdom born from experience. In order to do this, we pivot from proving your worth to owning your infinite value.

 

During this stage, your prices soar, your confidence with who you are and what you do skyrockets, and your message begins to carry an emotional punch that sticks with potential clients long after it's shared.  

DEEPEN THE WELL

Creating a thriving brand is not just about being seen (going wide). Followers, views, and subscribers will show up as a result of you sharing your message. More importantly, it's about maximizing the impact of your message (going deep). By further embodying what you teach and continuing to transform, you create wildly original ideas that form the basis of your brand content.

This creates continual flow states which allow you to produce content in both high quantity and high quality. You will quickly carve out a space that is entirely your own in the minds and hearts of your audience.

EMBODY YOUR PRIMAL CODE

After attracting high paying clients and customers with the power of your unique message, you gain a firm understanding of what resonates with them. We take this clarity and build your entire methodology around it with a strong foundation in place. You now fully embody your primal code: you are fully aligned with what you teach and your business is the fullest expression of who you are.

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Schedule a free discovery call by clicking the button below so I can better understand what you want to accomplish.

Fill out a quick form before our conversation so I can best serve you and make the most of our time together.

After our initial chat and both of us are clear I can help, we'll setup a free session to start building momentum in your business. If it's in alignment with both of us, you'll be invited to work with me.

WHAT TO DO NEXT

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2

3

Schedule a free discovery call by clicking the button below so I can better understand you and what you want to accomplish.

Fill out a quick form before our conversation so I can best serve you and make the most of our time together.

After our initial chat and both of us are clear I can help, we'll setup a free session to start building momentum in your business. If it feels right, you can hire me to keep creating results with you from there.

1

3

After our initial chat and both of us are clear I can help, we'll setup a free session to start building momentum in your business. If it's in alignment with both of us, you'll be invited to work with me.

2

Fill out a quick form before our conversation so I can best serve you and make the most of our time together.

Schedule a free discovery call by clicking the button below so I can better understand you and what you want to accomplish.

CLAIM YOUR CALLING

Most approaches for discovering your purpose start with what you are good at, what your skills are, what you love, and what the world needs. We start with what pisses you off instead. By tapping into what deeply aggravates you, we discover what you are meant to change. This journey reveals your deepest blocks and layers of self-sabotage because to confront what is "wrong" in the world means to confront what is "wrong" in you.

After healing and integrating your dark (shadow) side, your calling becomes clear. Your message, ideal client, problems you solve, and transformation you provide become clear. Your coaching business is now built around this truth.

ORIGINATE FROM WITHIN

Most approaches for discovering your purpose start with what you are good at, what your skills are, what you love, and what the world needs. We start with what pisses you off instead. By tapping into what deeply aggravates you, we discover what you are meant to change. This journey reveals your deepest blocks and layers of self-sabotage because to confront what is "wrong" in the world means to confront what is "wrong" in you.

After healing and integrating your dark (shadow) side, your calling becomes clear. Your message, ideal client, problems you solve, and transformation you provide become clear. Your coaching business is now built around this truth.

CLAIM YOUR CALLING

Most approaches for discovering your purpose start with what you are good at, what your skills are, what you love, and what the world needs. We start with what pisses you off instead. By tapping into what deeply aggravates you, we discover what you are meant to change. This journey reveals your deepest blocks and layers of self-sabotage because to confront what is "wrong" in the world means to confront what is "wrong" in you.

After healing and integrating your dark (shadow) side, your calling becomes clear. Your message, ideal client, problems you solve, and transformation you provide become clear. Your coaching business is now built around this truth.

DEEPEN THE WELL

Creating a thriving brand is not just about being seen (going wide). Followers, views, and subscribers will show up as a result of you sharing your message. More importantly, it's about maximizing the impact of your message (going deep). By further embodying what you teach and continuing to transform, you create wildly original ideas that form the basis of your brand content.

This creates continual flow states which allow you to produce content in both high quantity and high quality. You will quickly carve out a space that is entirely your own in the minds and hearts of your audience.

CLAIM YOUR CALLING

Most approaches for discovering your purpose start with what you are good at, what your skills are, what you love, and what the world needs. We start with what pisses you off instead. By tapping into what deeply aggravates you, we discover what you are meant to change. This journey reveals your deepest blocks and layers of self-sabotage because to confront what is "wrong" in the world means to confront what is "wrong" in you.

After healing and integrating your dark (shadow) side, your calling becomes clear. Your message, ideal client, problems you solve, and transformation you provide become clear. Your coaching business is now built around this truth.

EMBODY YOUR PRIMAL CODE

After attracting high paying clients and customers with the power of your unique message, you gain a firm understanding of what resonates with them. We take this clarity and build your entire methodology around it with a strong foundation in place. You now fully embody your primal code: you are fully aligned with what you teach and your business is the fullest expression of who you are.

Most of the advice focuses on surface-level strategy and tactics...