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THE APPROACH

Most people you hire to clarify your message want to cram everything into a box that sells.

The message isn't you anymore.

 

Your desire to show up day after day and share the message weakens.

 

The potency and power of what you do weakens.

 

Building a sustainable brand that yields consistent clients becomes impossible.

Here's why...

THE

STATUS QUO

WAY

Here's the big idea in X words:

 

Your message is not just a description of what you do. It’s the energy present in the way you show up with it. 

 

This is about creating and sharing a message that carries your uniqueness and persuades your ideal clients to take action (hire you).

 

You cannot accomplish this with standard messaging methods. Instead, you need to create a multidimensional message.

THE PROBLEM WITH MAINSTREAM MARKETING

Trying to figure out your message all on your own is tough because you're trying to see yourself from the outside. 

 

When this doesn't work, you hire a copywriter, business coach, or join an accelerator.

 

Here's what all of them say to do to clarify your message:

1) Pick a Niche: X

 

2) Speak to Pain Points: X

 

3) Make a Promise: X

 

4) Share a System: X

You get a message that states what you do...but not one you are on fire about sharing. Because somewhere in this process, your uniqueness gets squeezed out.

Item Title

This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. You can also drag and drop this text box anywhere on the page, or switch it out with another element.

Item Title

This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. You can also drag and drop this text box anywhere on the page, or switch it out with another element.

Item Title

This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. You can also drag and drop this text box anywhere on the page, or switch it out with another element.

Write a Title Here

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